South Africa, November 2024 – Tenderstem®, the sweet, crunchy, and vibrant broccoli that’s winning hearts in kitchens nationwide, is proud to announce the launch of its exciting new campaign, Tender Conversations. This innovative campaign is set to bridge the gap between chefs and their culinary creations, bringing the spotlight onto the versatility and deliciousness of Tenderstem® broccoli.
Between now and January, the Tenderstem® Chefs Campaign will host a series of engaging and informal discussions where renowned chefs will share their passion for Tenderstem® broccoli. Through live recipe showcases and insightful conversations, these culinary experts will reveal how they incorporate this vibrant veg into their dishes, making everyday meals extraordinary. The best part is you can taste these delicious creations from the chefs’ restaurants or even try to create your own in your home with Tenderstem® broccoli.
Participating chefs include the talented Toerie van der Merwe from Njam Eatery, Itu Khasoane from Math Restaurant, Ofentse Morake from The Maslow Hotel, Sun International, and the dynamic duo Zainab and Faatimah Paruk, the Chilli Chocolate Chefs. Each chef will bring their unique flair to the campaign, demonstrating that Tenderstem® broccoli is the perfect ingredient to make any dish extraordinary.
Tenderstem® broccoli is not just any broccoli; it’s a cut above the rest with its sweet taste, crunchy texture, and vibrant appearance. Whether steamed, roasted, grilled, or stir-fried, Tenderstem® broccoli is a versatile veg that pairs well with almost anything, making it a favourite among chefs and home cooks.
It’s time to join the conversation and discover the endless possibilities that Tenderstem® broccoli has to offer while celebrating some of SA’s most incredible chefs.
We’re thrilled to unveil a campaign celebrating Tenderstem® broccoli, brought to you by the Proudly SA marketing agency That Food Guy Group. The stemtasticness of Tenderstem® shines through as we showcase the talent of South African chefs, promoting local content and fostering culinary innovation.
For more information about Tenderstem® broccoli and the Chefs Campaign, please visit www.tenderstem.co.za. Find Tenderstem® broccoli in Woolworths stores and let it inspire your culinary creations.
About Tenderstem®:
Try broccoli’s tastier cousin, Tenderstem®. It’s a lush, luxurious, leggy vegetable that stands head and shoulders above others. Especially broccoli. Boring, regular broccoli.
Available all year round and hand-picked for the finest quality, Tenderstem® broccoli is a versatile, vibrant vegetable that’s perfect for any special occasion or mid-week meal. As the name suggests, this brassica is tender, juicy, succulent and flavoursome from floret to stem, so you can eat the whole thing with zero waste.
Tenderstem® broccoli has a distinct and unique taste – it’s the broccoli that’s succulently sweet and slightly nutty, not bland or bitter. It’s quick and easy to cook, making it a top choice for cuisines from around the world – you can boil, griddle, roast, steam, fry, eat raw or even throw on your barbecue.
Just 80g of Tenderstem® provides one of your five-a-day, a delicious and nutritious way to eat your greens. Tenderstem® is high in folate, vitamin A and vitamin C – all of which contribute to the normal function of the immune system. Tenderstem® is also high in fibre and provides a source of potassium, which contributes to the maintenance of normal blood pressure and a normal functioning nervous system.
