{"id":705,"date":"2024-11-07T21:13:15","date_gmt":"2024-11-07T21:13:15","guid":{"rendered":"https:\/\/swoosh0018.com\/?p=705"},"modified":"2026-08-30T16:04:31","modified_gmt":"2026-08-30T16:04:31","slug":"join-the-tender-conversations-with-tenderstem-broccoli-and-renowned-sa-chefs","status":"publish","type":"post","link":"https:\/\/swoosh0018.com\/?p=705","title":{"rendered":"Join the \u2018Tender Conversations&#8217; with Tenderstem\u00ae broccoli and Renowned SA Chefs"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-714\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB.jpg\" alt=\"\" width=\"1600\" height=\"686\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB.jpg 1600w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-433x186.jpg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-300x129.jpg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-1024x439.jpg 1024w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-768x329.jpg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-1536x659.jpg 1536w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-980x420.jpg 980w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-150x64.jpg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-696x298.jpg 696w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/TSB-1068x458.jpg 1068w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>South Africa, November 2024<\/strong> \u2013 Tenderstem<sup>\u00ae<\/sup>, the sweet, crunchy, and vibrant broccoli that&#8217;s winning hearts in kitchens nationwide, is proud to announce the launch of its exciting new campaign, Tender Conversations. This innovative campaign is set to bridge the gap between chefs and their culinary creations, bringing the spotlight onto the versatility and deliciousness of Tenderstem<sup>\u00ae<\/sup> broccoli.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-707\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3.jpeg\" alt=\"\" width=\"853\" height=\"1280\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-3-696x1044.jpeg 696w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/p>\n<p>Between now and January, the Tenderstem<sup>\u00ae<\/sup> Chefs Campaign will host a series of engaging and informal discussions where renowned chefs will share their passion for Tenderstem<sup>\u00ae<\/sup> broccoli. Through live recipe showcases and insightful conversations, these culinary experts will reveal how they incorporate this vibrant veg into their dishes, making everyday meals extraordinary. The best part is you can taste these delicious creations from the chefs&#8217; restaurants or even try to create your own in your home with Tenderstem<sup>\u00ae <\/sup>broccoli.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-710\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie.jpeg\" alt=\"\" width=\"853\" height=\"1280\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Tourie-696x1044.jpeg 696w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/p>\n<p>Participating chefs include the talented Toerie van der Merwe from <a href=\"https:\/\/www.instagram.com\/njam_eatery\/\">Njam Eatery<\/a>, <a href=\"https:\/\/www.instagram.com\/mstume_k\/\">Itu Khasoane<\/a> from Math Restaurant, <a href=\"https:\/\/www.instagram.com\/ofentsemorake_\/\">Ofentse Morake<\/a> from The Maslow Hotel, Sun International, and the dynamic duo Zainab and Faatimah Paruk, the <a href=\"https:\/\/www.instagram.com\/chillichocolatechefs\/\">Chilli Chocolate Chefs<\/a>. Each chef will bring their unique flair to the campaign, demonstrating that Tenderstem<sup>\u00ae<\/sup> broccoli is the perfect ingredient to make any dish extraordinary.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-706\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1.jpeg\" alt=\"\" width=\"486\" height=\"729\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Itu-1-696x1044.jpeg 696w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-711\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1.jpeg\" alt=\"\" width=\"480\" height=\"720\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-1-696x1044.jpeg 696w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-708\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1.jpeg\" alt=\"\" width=\"520\" height=\"780\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-1-696x1044.jpeg 696w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>Tenderstem<sup>\u00ae<\/sup> broccoli is not just any broccoli; it&#8217;s a cut above the rest with its sweet taste, crunchy texture, and vibrant appearance. Whether steamed, roasted, grilled, or stir-fried, Tenderstem<sup>\u00ae<\/sup> broccoli is a versatile veg that pairs well with almost anything, making it a favourite among chefs and home cooks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-712\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3.jpeg\" alt=\"\" width=\"853\" height=\"1280\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Tenderstem-Chilli-Chocolate-Chefs-3-696x1044.jpeg 696w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/p>\n<p>It&#8217;s time to join the conversation and discover the endless possibilities that Tenderstem<sup>\u00ae<\/sup> broccoli has to offer while celebrating some of SA\u2019s most incredible chefs.<\/p>\n<p>We&#8217;re thrilled to unveil a campaign celebrating Tenderstem<sup>\u00ae<\/sup> broccoli, brought to you by the Proudly SA marketing agency That Food Guy Group. The stemtasticness of Tenderstem<sup>\u00ae<\/sup> shines through as we showcase the talent of South African chefs, promoting local content and fostering culinary innovation.<\/p>\n<p>For more information about Tenderstem\u00ae broccoli and the Chefs Campaign, please visit <a href=\"http:\/\/www.tenderstem.co.za\">www.tenderstem.co.za<\/a>. Find Tenderstem\u00ae broccoli in Woolworths stores and let it inspire your culinary creations.<\/p>\n<p><strong>About Tenderstem<sup>\u00ae<\/sup>:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-709\" src=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2.jpeg\" alt=\"\" width=\"450\" height=\"675\" srcset=\"https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2.jpeg 853w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-433x650.jpeg 433w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-200x300.jpeg 200w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-682x1024.jpeg 682w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-768x1152.jpeg 768w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-280x420.jpeg 280w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-150x225.jpeg 150w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-300x450.jpeg 300w, https:\/\/swoosh0018.com\/wp-content\/uploads\/2024\/11\/Chef-Ofentse-2-696x1044.jpeg 696w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Try broccoli\u2019s tastier cousin, Tenderstem\u00ae. It\u2019s a lush, luxurious, leggy vegetable that stands head and shoulders above others. Especially broccoli. Boring, regular broccoli.<\/p>\n<p>Available all year round and hand-picked for the finest quality, Tenderstem\u00ae broccoli is a versatile, vibrant vegetable that\u2019s perfect for any special occasion or mid-week meal. As the name suggests, this brassica is tender, juicy, succulent and flavoursome from floret to stem, so you can eat the whole thing with zero waste.<\/p>\n<p>Tenderstem\u00ae broccoli has a distinct and unique taste \u2013 it\u2019s the broccoli that\u2019s succulently sweet and slightly nutty, not bland or bitter. It\u2019s quick and easy to cook, making it a top choice for cuisines from around the world \u2013 you can boil, griddle, roast, steam, fry, eat raw or even throw on your barbecue.<\/p>\n<p>Just 80g of Tenderstem\u00ae provides one of your five-a-day, a delicious and nutritious way to eat your greens. Tenderstem\u00ae is high in folate, vitamin A and vitamin C \u2013 all of which contribute to the normal function of the immune system. Tenderstem\u00ae is also high in fibre and provides a source of potassium, which contributes to the maintenance of normal blood pressure and a normal functioning nervous system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Africa, November 2024 \u2013 Tenderstem\u00ae, the sweet, crunchy, and vibrant broccoli that&#8217;s winning hearts in kitchens nationwide, is proud to announce the launch of its exciting new campaign, Tender Conversations. This innovative campaign is set to bridge the gap between chefs and their culinary creations, bringing the spotlight onto the versatility and deliciousness of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[684,653],"tags":[190],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","category-foodie-news","category-sublime-lifestyle","tag-tenderstem-brocolli"],"_links":{"self":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=705"}],"version-history":[{"count":3,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":716,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts\/705\/revisions\/716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/media\/714"}],"wp:attachment":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}