{"id":2089,"date":"2025-05-07T16:56:56","date_gmt":"2025-05-07T16:56:56","guid":{"rendered":"https:\/\/swoosh0018.com\/?p=2089"},"modified":"2025-05-07T17:07:20","modified_gmt":"2025-05-07T17:07:20","slug":"nespresso-south-africa-launches-arpeggio-extra-the-iconic-purple-fan-favourite-now-infused-with-60-more-caffeine","status":"publish","type":"post","link":"https:\/\/swoosh0018.com\/?p=2089","title":{"rendered":"NESPRESSO SOUTH AFRICA LAUNCHES ARPEGGIO EXTRA \u201cTHE ICONIC PURPLE\u201d"},"content":{"rendered":"

Fan favourite now infused with 60% more caffeine.<\/p>\n

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Johannesburg 05 May<\/strong>\u2013 South Africa\u2019s love affair with coffee is heating up.<\/strong> With an expected annual growth rate of 6.5% between 2025 and 2029, the local coffee scene is showing no signs of slowing down. Today, around 22 million South Africans \u2013 nearly two-thirds of the adult population \u2013 start their mornings with a cup of coffee, marking a nationwide shift towards a more refined coffee lifestyle.<\/p>\n

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This growing culture isn\u2019t just about more coffee\u2014it\u2019s about better<\/em> coffee. South Africans are increasingly drawn to premium, ethically sourced, and relevant blends. Insights from Mintel\u2019s 2024 Coffee Innovation Report show a clear trend across Africa and the Middle East: consumers want quality, convenience, and conscience in every cup. That\u2019s why capsule coffee is rising\u2014offering caf\u00e9-style flavour with no compromise on ease.<\/p>\n

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Nespresso\u2019s latest launch: Arpeggio Extra, <\/strong>is a bold new blend that brings more intensity, more flavour, and 60% more caffeine than the original Arpeggio\u2014one of Nespresso\u2019s most iconic coffees since 1993. It\u2019s made for coffee lovers who want their daily ritual to do more: energise<\/em>, elevate, and excite the senses.<\/p>\n

Rooted in the rich traditions of Florence, the birthplace of the original Arpeggio, Arpeggio Extra combines carefully selected Latin American Arabicas, anchored by a malty Costa Rican bean. A deep roast unlocks layers of flavour\u2014think smooth malted notes followed by a lingering cocoa finish. With approximately 100mg of caffeine per serving, it\u2019s one of Nespresso\u2019s most invigorating blends, sitting proudly alongside powerhouses like Kazaar and Napoli.\"\"<\/p>\n

As South Africans continue to embrace speciality<\/strong> coffee at home, Arpeggio Extra offers a barista-style experience with Nespresso\u2019s trusted sustainability and innovation credentials.<\/p>\n

To celebrate the launch, Nespresso unveils its latest global campaign, The Great Coffee Heist<\/em>. Starring George Clooney as \u201cDetective George,\u201d the tongue-in-cheek advert<\/strong> unfolds in a charming train-set mystery\u2014where the missing treasures are not gold, but Nespresso\u2019s most prized capsules. Arpeggio Extra, clad in regal purple, takes centre<\/strong> stage as the newest gem in the brand\u2019s portfolio.<\/p>\n

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Watch the 60-second advert here: <\/strong>The Great Coffee Heist – Iconic Purple<\/strong><\/a><\/p>\n

The unforgettable taste of Nespresso<\/strong>
\nFrom short espressos to longer cups to iced or functional coffees, Nespresso provides coffee lovers with incomparable coffee experiences for every moment. Whether using Original or Vertuo systems, Nespresso coffees feature some of the finest Arabica and Robusta beans to deliver an intense, smooth and layered taste\u2014providing superior coffee quality with an unforgettable flavour. Nespresso brings world-class coffee moments into South African homes\u2014one cup at a time.<\/p>\n

For more information on Nespresso<\/em>, visit www.nespresso.com<\/a><\/p>\n

Follow @nespresso and @nespresso.XX [Market to adapt and insert local IG handle if still active] to keep up to date with all the latest Nespresso news.<\/p>\n

 <\/p>\n

IG @nespresso<\/a><\/p>\n

TT @nespresso<\/a><\/p>\n

FB @nespresso<\/a><\/p>\n

X @Nespresso<\/a><\/p>\n

IN Nestl\u00e9 Nespresso SA<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Fan favourite now infused with 60% more caffeine. Johannesburg 05 May\u2013 South Africa\u2019s love affair with coffee is…<\/p>\n","protected":false},"author":1,"featured_media":2091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodsburg"],"_links":{"self":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts\/2089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2089"}],"version-history":[{"count":2,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts\/2089\/revisions"}],"predecessor-version":[{"id":2099,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/posts\/2089\/revisions\/2099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=\/wp\/v2\/media\/2091"}],"wp:attachment":[{"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swoosh0018.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}